Problem
Along with a terrible UX. They’re also losing support from sponsors due to the decline in new customers
Goal
The goal is to create an app that will reward users who are active. This will enable user retention and offer sponsors a great ROI with increasing customer base.
User Research
Since MyRun had an existing database for its 50,000 users it was easy to understand who the target market is. With the data in hand, learning about the existing users' pain points became top priority.
Research Insights
Gamification and Business Model
XP will be lost periodically when a user becomes inactive for a month and compounds in the upcoming months making it critical for users to continue using the platform to retain their gained xp
Gaining XP will be based on multiple factors such as the distance travelled, position of the participant, venue difficulty and weekly streak
Leveling Up
function nextLevel (level)
return round((4 * (level ^ 3)) / 5)
end
I opted to use exponential functions to get a steep leveling curve. The steeper the curve the greater the amount of XP required for each successive level and probably the more time the user has to invest to reach it.
This type of levelling up can be seen in early generations of Pokemon games.
the business model will follow a monthly subscription that will grant the user access to a seasonal reward system and access to clubs
the rewards will refresh after every 4 months and will be provided by the sponsor. Some rewards will be unique to events and to specific achievements
Subscription
Packages
Duration
(months)
Cost
(Rands)
Access
Granted
Package 1 - monthly pass
1
R25
you get timing band, you can join clubs and access to rewards
package 2 - Season Pass
4
R94
you get timing band, you can join clubs and access to seasonal rewards
Package 3 - yearly pass
12
R270
you get timing band, you can join clubs and access to 4 seasonal rewards
Package 4 - one time band purchase
-
R75
you get the timing band only
Seasonal Rewards
the sponsor will provide redeemable gifts from their store. the rewards will change after every 3 months.
that means 4 seasons will part take in the year. if you miss rewards from a particular season, you probably missed out on it forever. The redeemable rewards will be unlocked through a tier system and will have different xp requirements than levelling up. Having multiple sponsors can mean more tiers or categories of tiers
Mid Fidelity Wireframes
