Revu

Reduced avg. incident review time from 60s to 35s — less stoppage of play, quicker medical assessment and better fan engagement

Mobii — Feb 2022

Overview

Thanks to Mobii’s patent technology which enables ultra low latency (<250ms) streaming of live events they enabled rugby match officials to officiate matches remotely or on-site.

The software, enabled TV Match Officials (TMO) in Rugby to control the broadcast stream themselves removing the middleman (broadcasters) to review live footage as it happened.

However, during research we found out how important live replay is for other stakeholders within the stadium such as HIA, Medical, Communications team, Coaches and training staff. Revu then evolved to be much more than just a tool for match officiation but became the future of communication of Live Video data.

Due to which Revu is now used by Major League Rugby, URC, Springboks and the Rugby World Cup 2023

Role

Lead UX/UI Designer

Project Duration

8 months

Tools

Adobe XD, Sheets

Team

Gaston Porte, MM
‍Bevan Prophet, SWE
Thaabit Nordien, SWE
Karen Lozada, SME
Mark Ray, SME
Francois, PM
Brendan Barrett, CTO
Highlights

The future of match officiation in the cloud — Remote video review, adaptable to everyone and all the different types of ways they interact with video.

0.1 Multi display swap functionality IMAGE
0.2 adding details into a clip created IMAGE
0.3 Creating a clip from a certain angle and setting the timeframe IMAGE
0.4 core component catalogue IMAGE
CONTEXT

The Power of Ultra Low Latency

As close to live as possible
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
Thanks to Mobii's Patent pending Microblock technology they are able to bring light to glass in less than 250ms. That's the average time it takes a human to blink.

Not only do they break the latency barrier while broadcasting, they also provide it in a digital format where users can interact with the video and are able to globally distribute it while maintaining ULL. Figure 1.1 shows how Mobii's latency compares with major sport broadcasters and different tranmission protocols.
1.0 Comparision between streaming latency of large scale content providers and the transmission protocols to Mobii's technlogyIMAGE
THE OPPORTUNITY

Great latency brings great opportunity

Do you speak video?
While Mobii's encoder solved for synchronization, latency and Video quality. There were many individuals in the sports environment that could benefit from ultra live video replay and they all spoke the same language… Video
Live video replay is used in sports to review critical moments, make accurate decisions, and ensure fairness in officiating, thereby enhancing the overall integrity of the game.
TMO'S review rules infractions, scoring disputes and wrong identities.
Match day doctors (MDD) Assess head injuries, player well-being and provide evidence for removing player temporarily or permanently off the pitch
Citing commissioners use post match footage to cite players of foul play which warrants a Red Card sanction
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
Emerging Opportunity
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
Giving everyone a piece of the pie
There are many more stakeholders that want to utilize Ultra Low Latency working in the same space
Create a Digital Environment
We can break the silo style workflow within the industry (because we control the feeds) and create an environment for everyone to work together and collaborate during live matches.
Roadmap for the future
Testing on Rugby can help in making it so that all sports can benefit from ultra low latency in the future
ECOSYSTEM

Traditional broadcast constraints brought to light

Broadcaster Reliance
Broadcasters control a lot more than I had ever imagined. It's crucial to understand why everyone is reliant on them. 

They utilize efficient transmission protocols such as MPEG-2 and H.264, leveraging fiber cables and high-speed data transmission for synchronized playback of multiple videos.

Despite the need for the video to traverse various protocols and reach the producers before being delivered to the intermediary communicating with the TMO or medic, the resulting delay to the live broadcast is typically within the range of 6 to 15 seconds. The fastest you could get after all the Signal Processing, compression, and Network Constraints.
‍
With no alternative in sight, this creates an environment of reliance and a silo workflow. 
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
3.0 Existing Broadcasters workflow IMAGE
An SDI cable from broadcaster plugs into black box converter to get one camera feed for analysis
Disconnected workflows and no data sharing
All stats of the match are relayed through the broadcaster to Commentators
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
No one in the stadium environment can get the video feed unless provided by broadcasters
Broadcasters control the angle, the zoom and the speed at which the video is shown
Mobii Ecosystem
Thanks to Mobii’s encoder and Microblock technology they are able to do everything that broadcasters can’t enable with existing technology.

Not only can they output interactive video at a latency of 250ms they utilize local internet to transmit globally at a latency of 350ms. That means you can use your everyday internet to stream faster than what broadcasters can output utilizing expensive technology.

Thanks to this, Mobii can transform the environment into a central digital ecosystem where every stakeholder has autonomy over the video they see and can access it later anytime. 
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
3.1 The Mobii Ecosystem made possible by centralizing the video stream coming from CamerasIMAGE
Centralized workflows for every stakeholder
Allows the sharing of data amongst one another. More collaboration
All camera feeds can be accessed post match anytime, from anywhere
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
Makes a remote workflow a reality with ultra low latency
Autonomy over the video streams, more control, better decisions
Fans can get involved by also accessing the camera feeds
THE CHALLENGE

How do we onboard a wide variety of users that all are accustomed to their reliance on a middle man, no matter how broken that might be

Creating the ecosystem
With the data of existing workflows in hand, and understanding the limitations of what Mobii can do - We held multiple workshops on how the Mobii Ecosystem will transform sports. The outcome was autonomy for everyone
0.1 Timeline with 6 screen view IMAGE
RESEARCH SUMMARY

The backbone of the project.

Rugby first
For the first iteration of REVU we only targeted Rugby, a heavy contact sport, prone to injuries and dicy refereeing. We researched many areas including users, different roles they play, and emerging markets for future iterations.
Users
Through research sessions with SME’s, and other we identified the stadium stakeholders that would benefit from the live video replay element of Mobii’s ecosystem. They are as follows
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
Television Match Officals
utilize live video replay to assist referees in making accurate decisions on crucial match incidents, ensuring fair play and upholding the integrity of the game.
Matchday Doctors
leverage live video replay to assess the nature and severity of player injuries on the field, aiding in prompt and informed medical interventions during the game.
Citing Commissioners
Citing commissioners rely on live video replay to thoroughly review match incidents, identifying potential foul play and determining if disciplinary actions are warranted to maintain player conduct standards.
Communications Teams
Social Media teams now more than ever need faster access to live video replay so they can craft engaging stories as they happen, Something which they can't do right now.
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
1. The numbers
After interviewing over 24 TMO's, Match day doctors and Citing Commissioners across different Rugby competitions we understood more about the nature of their work and where the greatest area of improvements are
4.0 Rugby interview feedback IMAGE
74%
Referees agreed autonomy to video would benefit their decision making.
65%
Wanted more control over video feeds to focus on specific aspects of the game that require their attention, leading to more accurate and confident decision-making.
45%
time is wasted communicating the right angle
3hrs
Is the time it takes Fubo to upload highlights after the final whistle is blown
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
86%
of Citing commissioners struggle to extract video, annotate on it so they can present to a jury.
65s
is the average time it takes for TMO's to take a decision even with using Hawkeye's technology
17%
Were not comfortable with the idea of having to control the video themselves
2. The users mental models
Mobii wasn't migrating one set of users onto their platform, but entire the entire stadium. With so many variety we needed to cater for I opted to observe users in the environment they would use the application. It made me realize how high intensity, high velocity sports can be and how you really need to act fast in those stressful situations
4.1 User Joruney for Television Match Officials IMAGE
4.2 User journey for Match Day Doctors IMAGE
3. Pinpointing the problem
understanding mental models also aided with identifying issues between micro-actions. These issues mainly included interaction considerations and potential moments of frustrations.
4.3 Outlining the problems in the TMO's workflow IMAGE
4. User Roles
After interviewing and understanding the stadium stakeholders requirements, It become clear that  to fit all of the requirements under one application control would need to be divided between users.

I treated this as if I was making a game. I created user personas and a matrix of requirements for each player. Based off of each users requirements and taking my passion for RPG games I created user roles/classes and their respective abilities
Medic Staff (healer)
Analyst
Report any incidents and analyze player wellbeing 
Tag events
create clips
create playlist
annotate
export
Citing Commissioner (Judge)
Analyst
Cite for foul play
tag events
create clips
create playlist
annotate
export
Television Match Officials (Archers)
Officiator
Video review from anywhere in the world i.e. long range
slow-mo Replay
zoom in/out
multi screens
multi display
communicate
video scrubbing
Social Media (Bard)
Exporter
Highlight entertainment, tell stories 
create clips
create playlist
export for presentation
export for social media
Defining Success
After synthesizing all of our user research, personas and mental models together I held stakeholder workshops in collaboration with our internal SME's Mark Ray and Karen Lozado.

Coming from a diverse background, Mark created the Fair Play Athlete Management System for Rugby World cup 2017 and Karen is a former provincial, national and international rugby referee that now trains referees.

to define the success of our application. Heavily leaning on synthesizing information gathered, especially users Mental models to make our product successfully integrate with all users. With positive alignment in the team, this is what will define the success of Revu
Control video quickly and scrub precisely 
Tag events to create a playlist
Instantly create clips and annotate
Enabling different workflows
THE CORE

Everything revolves around Video

literally...
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to function as workspaces.

By eliminating everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. An autonomy of the screen can be seen below and discussed later.
THE CORE

Find the right flow for everyone

Workspaces for every situation
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
Multiple usability testing with a varied group of users led to us finding the flow that understands the users mental model and how they set up the application. This led to a workspace model which we call the pre, during and post match design.

What that means is that each user can take their time in the pre-match to setup their workspace for during match and adjust it for post match analysis. Since each tool we designed initially as their own function. It now became a modular design where multiple sections resize based on available space with video always at the centre/ The core of the application
5.0 user flow diagram to demonstrate how they function in the application and set up workspaces.IMAGE
Video is the most important
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
HICKS LAW - To help keep all distractions away and focus on what's important, I used hicks law to isolate and focus only on the video at hand for our primary users (TMO)

It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to bring more focus to the video

By enabling the elimination of everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. A breakdown of the iterations can be seen below.
5.1 Iteration of how to make the video the most prominent IMAGE
5.2 Demonstration of focusing in only on the videoVIDEO
A Better Video Control  — A question of Intuitive vs. Innovative
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
The first iteration brought a standard Mobii video timeline along with buttons to quickly go into slow motion and frame-step. It was an attempt at conforming to mental models of users to  mitigate errors, and trying to foster for standard video controlling norms — placing high emphasis on natural interactions.
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However there were two major problems with this
Problem 1: Set up to show everything - because the timeline showed everything since the cameras were setup, at times its duration was too long to scrub seconds precisely. This caused a lot of frustrations and wasted time for the TMO's during officiation.
Problem 2: Lack of control: You couldn't control individual streams and the timeline scrubbed everything together.
5.2 Basic timeline scrubber already existing in Mobii's component libraryIMAGE
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
The proposed solution (fig 5.2) was to incorporate thumbnails while scrubbing to see a glimpse of the action in order to find what they're looking for. Though it appeared intuitive in theory, it wasn't technically feasible to generate thumbnails during a live stream. Yet another technical hurdle.

Combination of Jacobs law and Fitts Law - I made sure the timeline was a normal video slider so there's less friction in understanding how it works and enabled the user to tunnel in or out of the timeline so they can work precisely (the time to target is a function of distance to size)
I then I made the pivot to an approach more conscious of the restraints and we settled on a timeline where you can choose to see how much of it you want to (fig 5.3). From only seeing one minute of action to 10. It was up to the user to tunnel in on or out of the timeline based on the moment
5.2 Timeline scrubber with thumbnails  IMAGE
More visual cues for finding specific moments
continuous scrubbing, the more you scroll to the left or right the more video you'll scrub
Works better with touch interface
5.3 Timeline scrubber with visible duration toggles  IMAGE
Control video quickly and scrub precisely 
Zoom in and out of timeline duration at your need
Conforms to users mental models and standard video player tools
5.4 video timeline scrubber in action VIDEO
5.5 component dissection of timeline playerIMAGE
Tablet considerations — touch friendly
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
We didn't take a mobile first approach to the application and it cost us later on.

It is worth mentioning, that my initial idea was an Intuitive touch focused video control to scrub back and zoom in. Was not able to be developed due to time constraints. However since this project started we have onboarded EPCR that now require their IMDD (Independent Match day Doctors) to run Revu on tablets. So my initial idea will now get the development funds required. 
key development

Mobii has aquired EPCR as their client and they require their IMDD (Independent Match day Doctors) to run Revu on tablets. So the interface has now been updated for touch based video scrubbing

THE CORE

Everything revolves around Video

literally...
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to function as workspaces.

By eliminating everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. An autonomy of the screen can be seen below and discussed later.
MODULE MODEL

Every function in its own place.

A modular approach to data representation.
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
Revu's defining feature was its ability to allow users different ways to interact with video.

To make the interaction easier and faster to interpret, my approach was to treat each action as its own distinct module — again following the law of common region (Figure 5.0) to set up the tool bar that will be used to house these modules
6.0 modular component breakdownIMAGE
THE CORE

Everything revolves around Video

literally...
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to function as workspaces.

By eliminating everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. An autonomy of the screen can be seen below and discussed later.
MODULE 1: CLIPPING

Every function in its own place.

Reducing every click possible
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
While the initial design allowed users to create clips. When tested in a fast paced environment. It became frustrating for users as it made the process slow when at times they needed an instant clip.

To mitigate this we added a quick clip and a detailed clip.
FITTS LAW - Serial position effect - i placed the clip button on the bottom left of the screen for maximum awareness and quickest selection

Quick clip became a permanent feature on the toolbar for every user to utilize as it's the most sought out function of REVU. You also needed users to access clips quickly on the fly and start sharing video data amongst themselves. 
7.0 Clips tab with a clip being edited for tags and other metadata  IMAGE
THE CORE

Everything revolves around Video

literally...
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to function as workspaces.

By eliminating everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. An autonomy of the screen can be seen below and discussed later.
MODULE 4: ANNOTATIONS

A better way to articulate

A break from live, to describe the action better
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
TESLER'S LAW
I researched the best way to interact with video annotations and it turns out there isn't a rapid solution for it. From research, annotations could fit in multiple places within the application and that brought redundancy. Positive redundancy that allowed a more natural flow of interaction as you wouldn't have to leave the core to articulate further on incidents and be able to do the same in a post match scenario within a different environment.
8.0 Annotations on video (zoom and drawing).IMAGE
Faster or detailed annotations — which works best?
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
hicks law
The first iteration (fig 8.1) worked on bringing annotations on the screen at the same time. From usability testing, users felt overwhelmed and often confused about what functions they could perform. The second iteration changed into focusing on one video at a time  
‍
Since annotations was not a primary function to do with live video, but rather something done after creating a clip. The user would consciously be out of live preview to highlight an impact, or make notes about a foul play.

This allowed me the opportunity to stretch the capabilities of how a user can annotate (fig 8.2). Leave notes, draw, zoom, spotlight were some of the most required functions from TMOs, Citing Commissioners and Media teams alike.
8.1 Annotation example during live  IMAGE
Focus is put on the retaining Live video — allows user to still follow what's happening
Less control over the functionality of annotations
Instantly create clips and annotate
8.2 Annotation when video is singled out  IMAGE
Focus is put on the current action at hand — one thing at a time, less distraction
Greater scannability — just look and do
Takes more time and allows precise annotating
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
While both didn't have preference over another, the first iteration was chosen because of a reduced engineering overhead and layout simplicity.
THE CORE

Everything revolves around Video

literally...
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to function as workspaces.

By eliminating everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. An autonomy of the screen can be seen below and discussed later.
MODULE 3: TIMELINE

All the action, in sync

Centralizing data from all users
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
To tag a video is to index a moment in the timeframe that you can later pull and view. 

There can some challenges with tagging as we didn't want to build comprehensive coding functionalities as would be used in another software Kode. So we purposely made a distinction between the two and made this type of tagging more of punching a hole in the timeline that can be referenced later on. 

The second problem came with making the application more centralized. The idea of multiple users working on the same session we had to find a way for them to share their work without breaking out of flow We needed a common region amongst the team and that is what the timeline is. Every tag in one place
9.0 Timeline showing different tags all in sync between users, clicking on a tag takes you back to that instance.IMAGE
THE CORE

Everything revolves around Video

literally...
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to function as workspaces.

By eliminating everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. An autonomy of the screen can be seen below and discussed later.
CUSTOMIZATION

Revu adapts to you

Elevations of customizations
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
The module model creates four elevations which offer users more flexibility when customizing Revu (Figure 9.0).
10.0 Customization elevation modelIMAGE
THE CORE

Everything revolves around Video

literally...
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
It was our core to highlight video and make it the focal point of the design, so we centered everything around it. Initially the design used spaces around the sides for tools and other key information. However that was later iterated to function as workspaces.

By eliminating everything else but video we made the ideal workspace for TMO’s, and made ease of switching available to them. An autonomy of the screen can be seen below and discussed later.
MVP

How business triumph over ALL

The reality of Product Development
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
Mobii brought great learning as a designer, but the greatest learning for me was how business goals triumph over everything else.

We had an opportunity to get MLR onboarded as a client, but as the software was still being designed, the direction shifted to only get the minimum out also known as the Most Vaiable Product, the MVP

This was a version of Revu which was used as a POC and eventually the company ran with it as the product.
Cut down on designs
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
Unfortunately, since the time constraints were so significant the design had to be stripped off of any meaning and I felt my voice as a designer vanish beneath the business goals and where meetings focused only on incorporating what the devs could manage at the time, by using pre-existing components from previous developments projects. With that in mind I reworked the design. The devs then tried to develop it true to the design
11.0 Image of the design stripped to only meet the demand of the MVP.IMAGE
Developed, but not quite exactly
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
I learned another great lesson in Product Design, and that is the importance of QA.

A lot of what was intended was not implemented, simply because there was no designer (me) overseeing the development. Sometimes the organization you work for will just skip some steps to deliver on the due date. Did it work? yes. Should it have been better? Absolutely. Fig shows the MVP developed
11.1 Comparision between the design handoff and final developed productIMAGE
RESTROSPECTIVE

A break into sport officiation and more

The bright future!
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
Despite the massive design tradeoffs and rushed development, Revu's launch was very well received by the MLR. The success sent ripples in the industry and has attracted the attention of Soccer for Video Assisted Referee (VAR)
A HUGE SUCCESS

Revu excited many stakeholders — it fulfilled our CEO’s vision, met client needs, and set a critical stepping stone for Mobii’s future.

12.0 TMO using REVUIMAGE
Roadmap already paved
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
The Revu prototype that was initially created was later presented to MLR and was well-received. They loved the features we had in store and the team has started building it. Slated to launch in Q1 of 2024
12.1 Revu being used in the MLRIMAGE
Despite many difficulties
No one in the broadcast industry can stream live at a latency of <250ms in an engageable format.  This presented M`obii the opportunity to break into the sport officiating business by bringing streams that are only delayed by a blink of an eye.

Figure 1.1 shows the comparison of latency with major broadcasters and Mobii
And numerous challenges, including extensive research, interviewing a multitude of stakeholders, navigating tight time constraints, and modifying the MVP product design under the pressure of company stakeholder expectations, I successfully delivered a functional product. While it wasn't as intuitive as desired, this experience was invaluable, teaching me the critical importance of collaboration to remove ambiguity
I learned a lot!
Working with research is a cheat code
It helped uncover opportunities to explore and led to quick and informed design decisions.
Ambiguity can be a blessing
Not having a concrete direction pushed me to be creative and explore big ideas that led to fun and unexpected solutions.
Learning how the business works
Having to make large design trade-offs really helped me understand the limitations in product development, communicate better with Devs / management, and helped me understand the business side of work
Current broadcasting solutions give you a 6-9 second delay at best.
The more seconds you save, the more fan engagement you bring, quicker decisions are made and Player well being is assessed.  
REVU IN ACTION

Some glimpses of Revu in action

0.1 TMO using REVU   VIDEO