I teamed up with an emphatic young entrepreneur to take over Dubai's fitness niche. I produced the entire branding guideline, story, and deliverables that generated an increase in customers by a staggering 700%. You can also view this project on Corebook
Our mission is to provide the best authentic, professional and personalized fitness lessons to your doorsteps. We aim to deliver outstanding value with consistent results, enabled by a team with a passion for people and learning.
Our vision is a world in which every person has access to a an environment which fosters creativity, innovation and growth. Which we will deliver and be established as a fitness leader in the MENA region
At Fit Station, we believe that every individual should treat their body as a temple, no matter the age. That is why we combine quality instructors with a safe and comfortable environment. Which results in a successful growing experience.
The red, black and white are all part of the national colors. With over 10 years in the region, we're here to prominently leave our mark.
Our Logo is the focal point — an instantly recognizable symbol of the brand. That’s why it’s important to use the Logo exactly as specified in these guidelines.
Our Logo is the combination of a simple and modern Wordmark with the Icon. The Icon stands for a lot of things — fitness of course, but also energy and movement, as well as success and unity.
Fitness is our top priority and to reflect that our logo incorporates a bold and dynamic letter, with sharp edges — the clear space helps create the ladder effect, symbolizing taking a step towards your goal. The preferred approach is to use the Fast F logo by itself, unlocked from the wordmark. This allows flexibility to the brand with greater prominence while maintaining a considered, open and modern presentation.
note: The icon can be used without the wordmark, but the wordmark should never be used without the icon.
The Space between the Icon and the Wordmark is equal to the counter space in the ‘A’ of the Wordmark
The Exclusion Zone ensures the legibility and impact of the Logo by isolating it from competing visual elements such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance, in most cases the Logo should be given even more room to breath. The exclusion zone is equal to half the height of the Icon (marked as × in the diagram).
The Fit Station red logo, is our primary Logo colorway, used only in situations where the brand palette is not being used. To ensure the Fit Station red remains respected, we never use the brand red Logo (or indeed the brand red at all) with any of the colors from the color palette. This elevates the brand red from the rest of the palette, ensuring that it is not confused, nor its power diluted.
Belonging to the United Arab Emirates, The red, black and white are all part of the national colors. Red is associated with the heat of energy, passion and love. We “see red” as our driving force and that is why its one of our primary colors to present the drive in our hearts. In color psychology, red is the most intense color. And thus, can provoke the strongest emotions.
The black evokes authority and professionalism, something we stand by with in our values. In color psychology, black’s color meaning is symbolic of power, elegance, and sophistication.
White showcases innocence, goodness, cleanliness, and humility. It also contrasts our black. While we are extremely professional we have a sense of belonging with our clients and the white symbolizes that. Our pure intentions and complete devotion to the craft is etched in this color.